What is online real estate community management and how it works

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Online real estate community management is the process of managing a real estate community through web-based tools and services. Typically, the residents of a certain property establishment, building or geographical area are members of a specific online community that is managed by a moderator.

The primary purpose of online community management is to keep the members engaged and interacting with each other in a positive way. This is done by providing a platform for members to communicate with each other, share information and connect with each other. Community managers also monitor the activity of the community and take action when necessary.

There are a number of different online platforms that offer community management services. Most platforms provide features such as moderation tools, member management, and content management. Some of the most popular online community management platforms include Facebook, WhatsApp, and Reddit.

While these platforms are accessible and easy to use, they do have some disadvantages. Social media platforms are not designed for community management and as such, they lack some of the features that are essential for effective community management. The moderation of these communities can be problematic and the safety of community members and their personal information may be compromised.

Fortunately, there are a number of dedicated online community management platforms that have been specifically designed for managing real estate communities. These platforms offer a variety of features that make them ideal for managing real estate communities. These solutions enable community managers to connect with residents online, post updates and announcements, create and manage events, and track service requests.

Real estate community management platforms offer a variety of features, but the most common include:

  •  A newsfeed where community managers can post updates and announcements. This is a great way to keep residents informed about what is happening in the community.
  •  A calendar of events where community managers can create and manage events. When you have upcoming events, you can use the calendar to promote the event and send reminders to residents.
  • A service request tracker where community managers can track service requests. In order to ensure that all requests are addressed in a timely manner, community managers can use the service request tracker to keep track of open and closed requests.
  • A directory of businesses and services in the area. This is a great way to support local businesses and help residents find the services they need and place orders.
  • A forum or discussion board for residents to connect with each other. If residents have questions or concerns, they can post them on the forum and community managers can address them.


Community management software platforms offer a variety of features that make them ideal for managing real estate communities. A dedicated software is an effective way to improve communication and build relationships between property management and residents. 

When you are looking for a community management platform, it is important to find one that offers the features you need. There are a number of different community management platforms on the market, so take some time to research and find the one that best suits your needs.

If you are looking for a platform that offers all of the features you need, RealCube is a great option. RealCube is designed specifically for managing real estate communities and provides a number of features like amenity management, event bookings and ticketing, push notifications, community marketplace and property listings that are not found in general social media platforms. The RealCube real estate community management platform is completely customizable and can be adapted to the specific needs of any real estate community. 

Do you have any experience with online real estate community management? Share your thoughts in the comments below!

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